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Guardian Australia appoints Tereza Alexandratos as commercial operations director

This article is more than 6 years old

Guardian Australia is pleased to announce the appointment of Tereza Alexandratos to the role of commercial operations director, commencing November 2017.

Heading up Guardian Australia’s commercial operations team, Tereza will be responsible for overseeing the publisher’s data strategies, programmatic advertising and advertising operations. In her role, Tereza will also supervise Guardian Labs, the branded content studio, production and delivery team.

Tereza brings more than 15 years experience in digital and advertising spanning across media and creative agencies and major publishers. She will report directly into Guardian Australia’s CEO, Ian McClelland and work closely with Tony Bell, Guardian Australia’s national sales director, responsible for the recently integrated display, branded content and programmatic sales team.

On her appointment, Tereza said:

“I’m very excited to join Guardian Australia, I have long admired their quality, independent journalism. I look forward to developing strategies to optimise and grow new revenues for the premium Australian publisher.”

Ian McClelland, CEO, Guardian Australia, said:

“We are delighted to welcome Tereza to Guardian Australia’s commercial team. She is an industry leader and brings a wealth of publishing and advertising experience. Tereza’s role will be vital as we grow and optimise Guardian Australia’s data, programmatic, consumer revenue and campaign delivery capabilities.”

Prior to Guardian Australia, Tereza was the director of digital commercialisation at Fairfax Media. As a leader in the metro publishing division Tereza was responsible for the commercialisation of Fairfax Media’s digital assets. Tereza has also held senior positions with other major publishers including News Corp and Ninemsn.

Guardian Australia has an evenly split revenue base across display advertising, programmatic advertising, branded content and reader revenues. This mix along with new revenue channels will set Guardian Australia up for future sustainable growth.

-Ends-

Notes to editor

Biographical details

Tereza Alexandratos is a proud and longtime member of Australia’s digital media industry with more than 15 years experience in commercialisation, including strategy, pricing, product and sales. Tereza believes in working towards profitable and sustainable digital commercial models and is passionate about independent journalism.

For more information please contact:

Guardian Australia press office: katie.haffner@theguardian.com or +61 403 357 831.

About Guardian Australia

Launched in 2013, Guardian Australia is a premium digital news site in Australia, with a total reach of 2.711m people each month (Nielsen DRM, June 2017). Guardian Australia is a trusted source of quality Australian news, with a particular focus on politics, the environment and social welfare. Guardian Australia offers national news coverage and has four bureaus located in Sydney, Melbourne, Brisbane, and Canberra. Guardian Australia is also part of the Guardian’s 24-hour global news operation, helping to cover breaking international stories in all parts of the world.

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