Hyperdrive
Crunching Car Data for Cash: An Israeli Startup Takes on Google
Pop Up Ads Could Come to Your Dashboard, With a Catch
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The road to profits is paved with good data.
Every hour, a modern car processes about 25 gigabytes of information — the equivalent of about seven full-length high-definition movies — on everything from engine temperature and tire pressure to what’s playing on the radio. For automakers, the question is how to turn that into revenue. An Israeli startup claims to have the answer.