Hindustan Unilever plunged after hitting its 52-week high of 1,780 on NSE on Tuesday, a day after it came out with its earnings numbers.
The Nifty FMCG index was trading 0.62 per cent down at 29,389 around 12:15 pm.
However, Dabur India (up 3.14 per cent), Godrej Industries (up 3.06 per cent), United Breweries (up 2.45 per cent), Tata Global Beverages (up 1.93 per cent) and United Spirits (up 1.10 per cent) were up in the index.
Emami (up 0.83 per cent), Jubilant Foodworks (up 0.49 per cent), Godrej Consumer Products (up 0.28 per cent) and GlaxoSmithKline Consumer Healthcare (up 0.13 per cent) were also among the gainers.
Benchmark NSE Nifty50 index was up 29 points at 10,965, while the BSE Sensex was up 45 points at 36,368.
Among the 50 stocks in the Nifty index, 37 were trading in the green, while 13 were in the red.
HPCL, Indian Oil Corporation, BPCL, Cipla and Sun Pharma were leading the pack of Nifty gainers.
However, Hindustan Unilever, Bharti Airtel, NTPC, IndusInd Bank and Eicher Motors were among the top losers in the Nifty index.
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