- Abercrombie & Fitch (ANF -2.1%) is seeing a comeback with Gilly Hicks pop-up shops located at malls in the U.S., according to CNBC.
- Just today, A&F announced the opening of four new Gilly Hicks pop-up stores as testing continues to go well. The retailer also plans to open Gilly Hicks side-by-side spaces and carveouts in several Hollister stores to continue the global expansion.
- The resurgence of Gilly Hicks coincides with a loss of momentum at L Brands' (LB -1.2%) Victoria's Secret business.