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PulteGroup Inc (PHM -0.44%)
Q2Â 2019 Earnings Call
Jul 23, 2019, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, my name is Chris, and I will be your conference operator today. At this time, I'd like to welcome everyone to the Q2 2019, PulteGroup, Inc. Earnings Conference Call. [Operator Instructions]
Jim Zeumer, you may begin your conference.
James P. Zeumer -- Vice President, Investor Relations and Corporate Communications
Okay. Thank you, Chris, and good morning. Pleased to welcome you to PulteGroup's conference call and webcast to review operating and financial results for our second quarter ended June 30, 2019. Here with me today are Ryan Marshall, President and CEO; Bob O'Shaughnessy, Executive Vice President and CFO; and Jim Ossowski, Senior VP, Finance. A copy of this morning's earnings release and the presentation slides that accompany today's call have been posted to our corporate website at pultegroup.com. We'll also post an audio replay of today's call to our website a little later today.
We want to point out that PulteGroup's financial results for the second quarter of 2018 included several unusual items, which were noted in our earnings release. As part of today's call, we will comment on our reported results as well as our 2018 financial results adjusted to exclude the impact of these items. We have provided reconciliation of these adjusted 2018 numbers to the reported results in our earnings release and within the webcast slides posted as part of this morning's call. We encourage you to review this information to assist in your analysis of our year-over-year Q2 results.
Before I turn the call over to Ryan Marshall, let me remind everyone that today's presentation includes forward-looking statements about PulteGroup's expected future performance. Actual results could differ materially from those suggested by our comments made today. The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides. These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports.
Now let me turn the call over to Ryan Marshall. Ryan?
Ryan R. Marshall -- President and Chief Executive Officer
Thanks, Jim, and good morning. I'm excited to speak with you today about PulteGroup's second quarter results and I'm pleased to say that on a seasonally adjusted basis, market conditions for the second quarter and the first six months of 2019 remained consistently stronger than what we experienced through the back half of 2018. Further, based on feedback from our operators, I'd tell you that the market generally felt stronger in Q2 than in Q1, with mortgage rates down roughly 75 basis points from the start of the year, it's easy to understand how market momentum continued to advance as the year progressed.
Our second quarter performance reflects this momentum build as orders increased 7% over last year. This is a notable swing after orders were lower in the first quarter of 2019 compared with Q1 of the prior year. On a year-over-year basis, orders were a little slow in April, but then we realized strong gains as the quarter progressed. While there are always a number of factors that influence the home buying decision, it is reasonable to assume the decline in interest rates had some impact in attracting additional buyers.
As it relates to the current sales environment, I'll paraphrase my comments from our first quarter earnings call in saying that through the first six months of 2019, we've experienced what we view as a typical seasonal recovery in buyer demand. It is great to see that consumer demand has been so resilient this year given the soft sales environment in the back half of 2018.
I think this characterization is consistent with the government data, which show new home sales through the first five months of 2019 were up 4% over the comparable period last year. It is certainly nice to see the year-over-year increase, but as important we're not seeing signs of a pending fall-off in demand like the industry experienced starting toward the middle of last year. I'm not sure that lower rates will materially alter typical seasonal buying patterns, but we see no obvious signs of a replay of 2018's back-half slowdown.
In a couple of minutes, Bob will provide details on our second quarter operating results and our strong performance across key metrics including orders, closings, margins, EPS and returns. I want to take a moment, however, to highlight that along with great financial performance, our second quarter offers a great example of PulteGroup continuing to execute its playbook.
Operationally, we delivered against our objective to effectively balance price and pace to achieve high returns while taking every opportunity to drive ASPs, revenues and gross margins. We then allocated the resulting strong cash flows in alignment with our stated priorities. This included investing $857 million of land acquisition and development in the business, including the American West transaction in the second quarter. As a reminder, through the American West acquisition we put 3,500 lots under control in Las Vegas.
In addition to dramatically improving our size and scale in the Vegas market, the deal structure is extremely capital efficient as we purchased only 1/3 of the lots while controlling the other 2/3 via option. Along with investing in the growth of our business, we returned $114 million to shareholders in the second quarter through share repurchases and dividends bringing the total of our returns to shareholders to over $170 million this year. I would also highlight that our Board approved a $500 million increase to our share repurchase authorization during the quarter.
And finally, during the quarter we also completed a tender for $274 million of our senior notes that were scheduled to mature in 2021. This repurchase helped to lower the Company's debt to capital ratio to 35% on a gross basis, which is well within our guidance range of 30% to 40%. Perhaps most importantly, the strong cash flows generated by our business allowed us to implement these actions and still end the quarter with more than $650 million of cash. I can tell you that in prior cycles, our capital allocation would have likely looked very different than this with most if not all available capital invested into the business. Our more balanced approach, including a measured increase in land spend is consistent with our capital allocation priorities and with our view that this current housing cycle can continue to move higher.
Now let me turn the call over to Bob.
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Thanks, Ryan, and good morning everyone. As Jim noted, our second quarter results in 2018 included several unusual items, which impacted our reported numbers for that period. Where appropriate, I'll highlight these items and discuss reported as well as adjusted numbers to provide a clearer picture of our year-over-year performance.
For the second quarter, we reported 6,792 net new orders, which represents an increase of 7% over last year. Breaking down orders by buyer group shows first-time orders increased 30% to 2,099 homes; move-up orders increased 3% to 3,043 homes while active adult orders were lower by 7% to 1,650 homes. For the quarter, we operated out at 877 communities, which is an increase of 3% over last year. Adjusting for community count, absorption pace in total was up 4% driven by increases of 14% and 5% respectively from first-time and move-up orders. Pace among active adult communities was down 13%. Specific to the second quarter, the lower pace among active adult communities reflects the closeout of several high volume neighborhoods in combination with replacements opening later in the quarter. More broadly, this buyer group is generally more cautious and appears to be rebounding at a slower pace following the weakness in the back half of 2018.
I would like to point out that we realized approximately 100 sign-ups from the 11 communities that we acquired in connection with the American West transaction that closed during the quarter. While we expect orders will continue to pace between 30 to 50 per month for the balance of the year from these assets, we don't expect to realize any closings related to American West until the first quarter of next year. In total, we currently expect to realize approximately 600 closings from the American West assets in 2020.
Looking at our income statement, home sale revenues for the second quarter were down 2% to $2.4 billion. Revenues for the period reflect a 1% increase in average sales price to $430,000, offset by a 3% decrease in closings to 5,589 homes. ASP and closing volumes for the quarter were both in line with Company guidance. In the second quarter, ASPs of $364,000 and $486,000 for first-time and move-up buyers respectively were effectively flat with last year, while active adult pricing gained 6% to $411,000. The increase in average selling price with an active adult is due primarily to a change in the geographic mix of homes closed in the period. Closings by buyer group for the second quarter consisted of 30% first-time, 44% move-up and 26% active adult. In Q2 of last year, closings were 29% first time, 47% move-up, and 24% active adult.
At the end of the second quarter, the Company had a backlog of 11,793 homes under contract, which is comparable with the prior year period. We also ended the quarter with 11,454 homes in production, which is up 3% from last year. Of the homes currently being built, 8,528 or 74% are sold while the remaining 26% are spec. Consistent with comments provided on previous calls, spec production has come back into historical ranges following the strategic decision to allow specs to rise in the back half of 2018. Based on the current volume of homes under construction, we expect third quarter deliveries to be in the range of 5,700 to 6,000 homes. Further, we currently expect full year 2019 closings to be in the range of 22,300 to 22,800 homes. Given the average sales price for homes in backlog and pricing trends in the market, we expect our average sales price in closings for the remainder of the year to be in the range of $425,000 to $430,000. While we are seeing some opportunities to capture incremental price in the market, we also expect our mix of first time closings to increase slightly over the back half of the year, which will influence our reported ASP.
The Company's second quarter gross margin was 23.1%, which is consistent with our previous guide. The lower margin compared with last year reflects higher land, labor and material cost as well as the more competitive market conditions that developed in the back half of 2018. While down slightly from last year, our gross margins continue to benefit from our strategic pricing program and the resulting gains in option revenues and lot premiums. For the second quarter, option revenues and lot premiums increased 5.9% or $4,653 to $84,082 per home.
On a year-over-year basis, sales discounts for the quarter were up 80 basis points to 3.9% or $17,600 per home. It's worth highlighting that our higher option revenues and lot premiums offset most of the increase we incurred in sales discount. I would also note that sequentially discounts in Q2 were flat on a dollar basis and down 10 basis points from the first quarter of this year. While market conditions generally remain competitive and incentives continue to be elevated, buyer demand has clearly improved from the end of 2018. Given these market dynamics, we expect gross margins to be relatively stable over the back half of 2019. We currently expect gross margins to be in the range of 22.8% to 23.3% for the third quarter. Based on our expectations for the balance of the year combined with our performance through the first two quarters of the year, we currently expect our gross margins for the full year to be in the range of 23% to 23.3%.
SG&A expense in the second quarter was $259 million or 10.8% of home sale revenues. Reported SG&A expense of $226 million or 9.2% of home sale revenues in Q2 of last year included a pre-tax benefit of $38 million associated with insurance adjustments taken in the period. Adjusted SG&A in Q2 of last year was $264 million or 10.8% of home sale revenues. Based on our expectations for the balance of the year, combined with our performance through the first two quarters, we currently expect SG&A expense for the full year to be in the range of 10.8% to 11.3% of home sale revenues. In the quarter, we realized net land sale gains of $1.4 million, which compares to gains of $27 million in the comparable prior year period.
I would highlight that last year's gains included $26 million from the sale of two bigger land parcels, which generated unusually large profits. I would also note that this year's second quarter results included a $4.8 million pre-tax charge related to costs associated with the successful tender for $274 million of our senior notes. This charge is reflected in other expenses on our income statement.
In the second quarter, our financial services business generated pre-tax income of $25 million, which is an increase of 21% over last year. The gain in pre-tax income for the period was driven by higher volumes as capture rate increased along with higher profitability per loan. For the quarter, mortgage capture rate was 81%, up from 76% last year.
Income tax expense for the second quarter was $80 million, which represents an effective tax rate of 24.9%, which is generally in line with prior guidance. Last year's reported income tax expense of $85 million, which represents an effective tax rate of 20.8% included $17 million of tax adjustments recorded in the period. The adjusted tax rate for Q2, 2018 was 25%. Consistent with our previous guidance, we expect our tax rate in the third quarter to be approximately 25.3%.
On the bottom line, the Company generated second quarter net income of $241 million or $0.86 per share. In the prior year, the Company's reported net income was $324 million or $1.12 per share and on an adjusted basis net income last year was $259 million or $0.89 per share. Diluted earnings per share for the second quarter was calculated using approximately 278 million shares, which is a decrease of 9 million or 3% from Q2 of last year. The decrease in share count is due primarily to the Company's ongoing share repurchase activities. During the second quarter, we repurchased 2.6 million common shares for $83 million for an average price of $31.82 per share. Through the first six months of the year, we have repurchased 3.5 million shares for $108 million for an average cost of $30.61 per share. Inclusive of the $500 million increase in our share repurchase authorization that our Board approved this quarter, we had $691 million remaining on our repurchase authorization at the end of the second quarter. Inclusive of our stock and debt purchases during the period, we ended the quarter with $659 million of cash and a debt-to-capital ratio of 35.1%. Net of our cash on hand, our debt-to-capital ratio was 29.1%.
As Ryan also mentioned, we have continued to invest in our business including the American West transaction that we closed during the quarter. In total, we paid a $164 million for American West, of which $136 million was ascribed to the land we acquired. The balance of the consideration was ascribed to model homes and the American West trade name.
Looking at our land acquisition activity in the quarter, we invested $473 million in the business, which includes the $136 million for American West. For the year, we have invested $778 million in land acquisition along with $735 in land development. With a little over $1.5 billion of total land related spend in the first half of the year, we are on track to invest approximately $2.9 billion for the year, which would be an increase of about 10% over 2018. And finally, at quarter end, we controlled approximately 154,000 lots, of which approximately 40% are controlled via option.
Now let me turn the call over to Ryan for some final comments on market conditions. Ryan?
Ryan R. Marshall -- President and Chief Executive Officer
Thanks, Bob. As I said at the outset of this call, we experienced a meaningful improvement in our business with year-over-year orders up 7% in the quarter. The increase reflects improved order metrics across many of our markets and specifically looking at conditions across our regions, I tell you the following.
The eastern third of the country continued to experience good demand with the southeast seeing a nice pickup in buyer activity, while Florida remained one of the top performing areas of the country. In the middle third of the country, Texas remained strong, particularly in the Houston and Austin markets, but demand among the higher price points in the Midwest was a little bit slower in the quarter. And our West, Nevada inclusive of the new American West communities as well as our Arizona market enjoyed very strong demand. Business in California remain challenging, but conditions do seem to be stabilizing with buyers beginning to venture back into our communities. I would note that the improved level of buyer interest experienced in Q2 has carried into the first few weeks of July if the strong economy, low unemployment and falling interest rates continue to support the demand for new homes.
Before opening the call for questions, I do want to thank all PulteGroup employees for their tireless efforts to deliver a great home and customer experience to every homebuyer. I'm also proud to say that based on the feedback from our employees, PulteGroup was just certified as a great place to work. This is another important milestone as we work to demonstrate the strength of our corporate culture and the outstanding environment we seek to maintain.
Now let me turn the call back to Jim Zeumer. Jim?
James P. Zeumer -- Vice President, Investor Relations and Corporate Communications
Thank you, Ryan. We will now open the call to questions and contrary to the operator's comments, they are open to all not just financial analysts, so that we can speak with as many participants as possible though during the remaining time of the call. We ask that you limit yourself to one question and one follow-up.
Chris, let's get the Q&A process started.
Questions and Answers:
Operator
[Operator Instructions] The first question comes from Mike Dahl of RBC Capital Markets. Your line is open.
Michael Glaser Dahl -- RBC Capital Markets -- Analyst
Good morning. Thanks for taking my questions and nice results.
Ryan R. Marshall -- President and Chief Executive Officer
Thanks, Mike.
Michael Glaser Dahl -- RBC Capital Markets -- Analyst
Ryan, wanted to start out and dig in a little bit more on the active adult commentary. You mentioned that it just seems like it's taking a little bit longer for that buyer segment to rebound. I was hoping you could break it down even just anecdotally if you could between kind of some of the legacy, larger Del Webb projects and some of the kind of newer projects that might have kind of the smaller footprints, more urban footprints and has there been any notable difference within that segment in terms of performance there?
Ryan R. Marshall -- President and Chief Executive Officer
Yes, Mike. Great question and what I would tell you as we highlighted in some of our prepared remarks, we closed out of a number of our communities or sections of communities that were generating relatively high sales paces. The replacement positions for those selling locations came on a little later in the quarter and had slightly lower sales pace and so the combination of those two things is really what had an impact on the comparative results. I would tell you there's not a differentiation in performance between the in-town communities and some of the bigger larger legacy communities. They both perform well and on a relative basis year-over-year are very similar.
More broadly, Mike, just to kind of get into the question about the active adult buyer, I would tell you that these buyers are taking a little bit longer to regain some momentum coming out of the back half of last year. The group is, as I think most of you know, is less rate sensitive on both the upswing and the downswing. So the drop in interest rates doesn't have quite the same push that it does for other buyer groups. They frequently pay cash or take very small mortgages. I think it's also a buyer group that tends to be a little bit more cautious and so probably not a total surprise that it's been a tad bit slower than the other buyer groups.
Michael Glaser Dahl -- RBC Capital Markets -- Analyst
Okay. That's helpful. And then, I guess, conversely had this really nice pickup in the first-time buyer and so I think part of that's clearly been some of the pivot that you've had toward that. But hoping you could elaborate a little more and forgive me if I missed this, but that 30% increase in orders for the first time. Help us understand, how much of that is coming from absorption versus the community count growth you've seen there and any other color you can give us around that? Thanks.
Ryan R. Marshall -- President and Chief Executive Officer
So Mike, I'll start with the absorption question. We had a 14% increase in absorption, so a pretty meaningful increase there. Further, you've heard us talk over the last really 18 to 24 months that we've been intentionally investing in the first time space and we've been bringing assets into our book of business that are specifically targeted for this buyer group, which we think is a meaningful differentiation between doing that which we have done and taking existing assets and simply repurposing them from something they were originally intended for into the first time space.
So we highlighted on our call last quarter that if you look at the lots that we control that are specifically targeted for the first time buyer group, it's about 35% of our controlled book now. So you'll see this segment continue to have a more meaningful presence in our closing volume over time.
So last thing maybe on that point, Mike, just I highlighted absorptions were up 14% and community count was up 13%. So those were the two elements that contributed to the overall increase in first time.
Operator
Your next question comes from Stephen Kim of Evercore ISI. Your line is open.
Stephen Kim -- Evercore ISI -- Analyst
Thanks very much guys. I missed if you gave the community count guide, I was curious if you could talk to us about what your expectations are for community count and what the challenges and opportunities are on that metric specifically?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Yes, Stephen, we didn't give a guide, but in answer to your question, we expect the community count to be up between 1% and 3% in the third and fourth quarters relative to the prior year period. In terms of the challenges, as you know, it's difficult to open communities, entitlements are challenging today. Our team has done a great job in doing this and, obviously, that 1% to 3% growth would include the communities that we picked up in the American West transaction.
Stephen Kim -- Evercore ISI -- Analyst
Okay, got it. That's helpful. And then you talked about your land spend and, obviously, you did a great job in sort of spreading around your cash flow to debt pay down as well as repurchase. But the overall level of land spend, it's a little higher than I would have liked to have seen frankly because I would have liked to have seen your overall land investment on your balance sheet reduce as you go forward. Is this level of land spend what you need to be able to maintain your current rate of growth or do you perceive this level of land investment as a level, which is setting you up to accelerate your growth in your home building going forward?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Yes, Stephen, it's a fair question. In terms of actual spend this year on land in the first three and six months, if you exclude the money we spent for American West, we're actually flat. So the increase in spend is largely on development dollars, which is bringing lots that we put under control on the path to market. I don't want to get into expectations for growth beyond this year. We've given the guide for what we think it's going to be for the balance of the year. But when we look at capital, we start with investment in the business. If you heard Ryan's commentary on our view of the market, we remain constructive and so this reflects the opportunities that we're seeing in the market, including American West. So not really growing as much as I think you're inferring. So we feel comfortable with the level of spend.
Ryan R. Marshall -- President and Chief Executive Officer
Yes, Stephen, I'd echo Bob's comments and further, I would say that we continue to make excellent progress against our goals of three years owned and three years options. Our field teams have just done an outstanding job in working on a local level on a transaction-by-transaction basis to really secure lots that are helping us to turn our assets faster and to minimize the risk that's associated with having too much lined on the balance sheet.
Operator
Your next question comes from John Lovallo of Bank of America. Your line is open.
John Lovallo -- BofA Merrill Lynch -- Analyst
Hey, guys, thank you for taking my questions. The first one, Bob, it looks like adjusted SG&A as a percentage of sales of 10.8% was equal to last year's quarter despite the 2% decline in revenue. It also appears that adjusted dollars or SG&A dollars are down on a year-over-year basis. Can you just help us understand what percent are the moving parts there?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Yes. It's an interesting question. There is no one thing to highlight as the driver of the performance during the quarter. I think you've heard us talk about that controlling cost is always a focus of ours as we challenge our team all the way back to 2016 when we took a pretty hard look at expenses and we've continued that focus. So really, it was across of bunch of different areas, there's no unique or significant things happening in the quarter.
John Lovallo -- BofA Merrill Lynch -- Analyst
Okay, that's helpful. And then Ryan, you mentioned not seeing any signs of another pending slow down like in the second half of '18 but I guess curious, in hindsight, what signs did you guys see heading into the back half of last year and what are you looking for?
Ryan R. Marshall -- President and Chief Executive Officer
Yes, it's a good question. And if you'll remember in our second quarter earnings call last year, we highlighted that we started to see some softening, was really in about the third week of April, and for us we saw it really in two forms, really would see it in two forms, the traffic that crosses the threshold of our model homes is certainly one of the leading indicators. Website traffic tends to be a little less predictive but certainly another metric. And then on a daily basis, we can see the number of new contracts that reported from our sales offices and that's arguably the proof in the pudding and the best indicator of an impending slowdown. As I highlighted in my prepared remarks, the first couple of weeks of July, the momentum that we have experienced in Q2 has sustained, we're still seeing very positive trends from buyers.
Operator
Your next question comes from Alan Ratner of Zelman & Associates. Your line is open.
Alan S. Ratner -- Zelman & Associates -- Analyst
Hey, guys. Good morning. Nice quarter.
Ryan R. Marshall -- President and Chief Executive Officer
Hi, Alan.
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Thanks, Alan.
Alan S. Ratner -- Zelman & Associates -- Analyst
Ryan, you were talking a little bit about just the fourth quarter and building up some specs during that software demand period and, obviously, I think a lot of builders did the same thing and in retrospect, it turned out to be a decent decision because the sales environment improved. If you look at the start status so far year-to-date, it's definitely lagged orders and I think a lot of that points to an absorption of a lot of that standing spec that was on the ground heading into the year.
So my first question is can you talk a little bit about what the inventory situation looks like in your markets today both yours as well as probably, more importantly, other builders. And the second question on that point is just costs have remained in check here and I think a lot of that has to do with the labor situation maybe not being quite as bad up to this point given that standing inventory. Is there any risk now that orders are improving that you start to hear more about the labor tightness and challenges that the industry has faced over the first few years of this recovery?
Ryan R. Marshall -- President and Chief Executive Officer
Sure, Alan. I'll take the question on inventory and then I'll have Bob address your question on costs. As far as inventory goes at your point, the back half of last year we made the decision to let our spec inventory run a little bit higher than what we typically do. And that was purely aimed at maintaining the momentum of our production machine. At the end of the fourth quarter, our specs as a percentage total inventory was about 31%, actually a little higher than that, it was probably 33% I think at the end of the fourth quarter.
We saw that come back down in the first quarter and were now back down to 26%, which is more in line with where we typically run. That's total spec inventory at all stages of construction. And then, when you specifically look at final inventory, we continue to be at less than one per final unit, per active community, which is kind of the barometer that we've typically targeted.
So as far as our inventory levels go, Alan, we think we're in great shape. We continue to start homes very much in line with our expectations and so we haven't necessarily experienced within our business the same situation that I think you described in the overall starts data. As far as inventory goes in the broader market, I think it's in a healthy spot when we look at month of supply for both new homes as well as for resale, almost every single market that we operate in remains at a healthy level. Certainly, we've seen some markets take some increases but even with those increases we believe the levels are still at a healthy spot. There are a few competitors that have put more inventory into the ground in an effort to achieve stated closing goals for the year. We are managing against that and competing against that on a case-by-case basis where we run into that. But it hasn't had a systemwide impact on our businesses as, I think, is evidenced by our Q2 results.
Alan S. Ratner -- Zelman & Associates -- Analyst
Great. That was very --
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
And, Alan, sorry, just I wanted to address the comment or the question about costs. I think you asked about labor specifically. I'll broaden it, talk about our costs in general. The pleasing news is that lumber has trended down, I think everybody is well aware of that. Based on that and a generally benign cost environment, we had guided to a 2% increase in our vertical construction cost and we now see it at about 1% for the year. So the benefit of that lower lumber cost has really come through. The only sort of outlier to that really is concrete very specific, locally we've seen some pricing pressure there. As it relates to labor, I would characterize that it's still generally pretty tight but not as bad as it has been. So to your question, we've actually seen some moderation in the pricing pressure. Pricing isn't going backwards but certainly less upward pressure than there has been and in certain markets, we've actually had trades coming to us looking for work, which I think is a good sign in terms of pricing.
So, in general, the labor market feels about as good as it has. And I think with that, there's room for them to do more as evidenced by the fact that we've seen some folks looking for work.
Alan S. Ratner -- Zelman & Associates -- Analyst
Got it, that's really encouraging to hear. If I could ask one more, Ryan, just few builders recently have started talking a little bit about single-family rental and either building for operators where you are kind of either bulk selling ends of communities or even phases of projects entirely for single-family rental operators.
Was curious if you guys have pursued that at all, if it's any part of your business today or if there's any thought about embarking on that going forward?
Ryan R. Marshall -- President and Chief Executive Officer
Yes Alan, it's not. We have looked at it, we have evaluated it in an environment where it's becoming increasingly more difficult to find well located land, get it entitled, developed, etcetera, we don't believe that that's the highest in best use of the associated land parcels. We think we're better off putting that available land into our for sale operation. So other than some small onesie, twosies here and there in specific markets as we closed out of communities, that's not a business that we've engaged in.
Operator
Your next question comes from Matthew Bouley of Barclays. Your line is open.
Matthew Bouley -- Barclays -- Analyst
Good morning. Thank you for taking my questions. I wanted to ask about pricing power in this environment. I guess, Ryan, I guess, interest rates have come down, obviously, have you found that that's all kind of allowed you perhaps, I guess, stimulate price increases.
What are you seeing I guess on pricing power today versus eight months ago across the different buyer segments?
Ryan R. Marshall -- President and Chief Executive Officer
Yes. So we've had -- in specific locations, we have had the opportunity to raise prices a bit but on the -- I would tell you that's the minority. The majority of our communities have frankly kind of been held flat. It is still a competitive market, the incentives are still elevated. We continue to make decisions on a community-by-community basis to adjust pace and price in such a way that we think we can drive the best outcome for our shareholders and drive the highest return on invested capital and I think you are seeing that in our results.
So with interest rates coming down, it was widely talked about the back half of last year that one of the biggest headwinds that we had was overall affordability. Interest rates were certainly contributing to that, as we've seen interest rates come back down along with some stabilization in overall pricing. I think that's helped to bring affordability in a lot of markets back in line.
Matthew Bouley -- Barclays -- Analyst
Okay, I appreciate that. And then I guess you mentioned incentives, looking at the third quarter margin guide, I think Bob said you said discounts were down 10 basis points sequentially in the quarter. Is there way to quantify what that looks like on orders? I mean, Ryan you just mentioned that incentives are still elevated but is there any reason to believe at least that sequentially that the discounts on closing shouldn't continue to diminish further in the second half? Thank you.
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Yes, I'd rather not -- it's Bob. I'd rather not get into the specific what's base pricing, what's option pricing. We feel pretty good about the market. Obviously, we work to maintain the margins that we have, we have among the highest in the industry. We're pushing opportunity for pricing and that comes in lot premiums and option revenues. And then we're working to make sure we're turning our assets and we will use discounting to get there. So the relative percentages of each of those move over time a little bit.
I think the message we want you to hear is, there are still incentives in the market and to the question earlier about inventory, there is inventory in the market and we're competing with that to try and turn our assets and we'll continue to do so. It's the reason you saw it move up year-over-year, a little less so first quarter, second quarter. Also important to remember, we are a more built to order, so you won't see the impact of today's discounts in our closings for probably a quarter or two.
Operator
Your next question comes from Truman Patterson of Wells Fargo. Your line is open.
Truman Andrew Patterson -- Wells Fargo -- Analyst
Hi, good morning, guys. Thanks for taking my questions and nice results.
Ryan R. Marshall -- President and Chief Executive Officer
Thank you.
Truman Andrew Patterson -- Wells Fargo -- Analyst
First wanted to dig in, yes, I wanted to dig in on your the main commentary, you said June and July it seems like lower interest rates kept the selling season elongated, if you will. In the first quarter, you guys noted that the traffic that can -- to order conversion was a bit low, I guess, in the second quarter. Has that conversion improved? And what I'm trying to dig at was the second quarter order results, was it really driven by better traffic or better conversion?
Ryan R. Marshall -- President and Chief Executive Officer
Yes Truman, it's Ryan. So what we have seen in the second quarters, we've seen an increase in traffic that combined with higher community count has led to higher gross sales and also higher absorption rates but I would not attribute it to higher conversion rate in the quarter.
Truman Andrew Patterson -- Wells Fargo -- Analyst
Okay, great. Thanks, guys. Looking at your cash balance currently about $660 million, what level are you guys comfortable with and could you guys discuss your capital allocation strategy moving forward? And if you don't mind, if I could piggy back off of Stephen's question earlier, how should we think about your land strategy over the next couple of years, especially when you overlay this with how you guys think demand is going to shape up?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Sure. We have a lot of liquidity, $600 plus million of cash, the billion dollar revolver has about $750 million of availability on top of that. So liquidity is really strong for us. I wouldn't want to put an artificial number around it, I think it would depend on what we're spending the money on. Obviously, if we had need for increased liquidity, we could go to the capital market. So really no target number for cash. And as it relates to how we're going to invest it, I'd point you right back to what we've been telling you for years now, which is first in the business we're going to pay a dividend, we increased it by 20% at the beginning of this year. We would buy back stock with the balance and we've been talking about, we might also look at our leverage, you saw us act on that in this quarter. I think you can and should expect to see us continue to do exactly that, in exactly that order of priority going forward.
We're fortunate the business is cash accretive, we're generating strong cash flows, even this quarter once again cash flow from operations is positive. So as it relates to our land strategy over years, I think I'll refer you back to the first answer, which was, we want to invest in the business as long as we are constructive on it. We want to grow with or slightly in advance of the market. We'll invest to try and do that. You heard Ryan talk earlier a little bit about how we're doing that as we're building the optionality in our book, which provides capital efficiency, greater liquidity.
So until you hear us start to say, there's something about the market that's causing us to either moderate or reduce our land spend, that's where I think you'll see us put the majority of our capital.
Operator
Your next question comes from Carl Reichardt of BTIG. Your line is open.
Carl Edwin Reichardt -- BTIG -- Analyst
Thanks. Hi, guys. Bob, I wanted to ask about the community count guide. You've got 1% to 3% I think each quarter for the rest of the year, but your first-time buyer communities were up 14% this quarter. So as you look out for the rest of the year, are you expecting a more significant acceleration in certain price point or a certain geography in terms of store count especially with the active adult being sort of lagging here and you getting those stores open late?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Well, I don't want to get too granular on that. It becomes a quagmire right.
Carl Edwin Reichardt -- BTIG -- Analyst
You opened the door, Bob.
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
I did, I did. So I would offer that we also had community count growth in the active adult space in this quarter just like we did in the first-time and actually we had a decrease in move-up. I don't think you should expect to see a meaningful change in the business. We did highlight that we would expect the first-time business to be growing based on the sales that we reported. We'll see a little bit of moderation in pricing related to that. Over time, I think it's fair to say we've highlighted that we want to get to a little bit closer to 35% of the business in the first-time space.
Our land bank today is 37% targeted toward that buyer. That's typically going to have community count associated with it. So I think you'll see our community count move in line with the dialogue we've had over the last two, three years in terms of where we have our investment going and what demographic it's targeting.
Carl Edwin Reichardt -- BTIG -- Analyst
Okay, thanks. and Ryan, could you talk maybe a little bit about two things, one is the private builder acquisition environment, what it might look like if things have changed in the last six months?
And then also just the availability of lot options and whether or not we're starting to see developers return to the business in more meaningful numbers as you look to continue to move your mix sort of gradually toward the option site? Thanks.
Ryan R. Marshall -- President and Chief Executive Officer
Yes, Carl, thanks for the question. In terms of the private builder market, I would tell you it's been fairly consistent. There are opportunities out there in various markets. I think given our size and our geographic footprint, we tend to get a look at a lot of them. We're not necessarily interested in all of them because I think what you heard from both me and Bob is, we're looking for acquisitions to be aligned with our overall strategy and we're going to continue to be very disciplined along those lines.
The Vegas acquisition was one that fit very well with our strategy with how we are trying to position our business and as well as we were able to structure the acquisition such that it also aligned with what we've been trying to do with our land book and with our balance sheet and we'll continue to do that.
So as far as -- I forgot what the second part was. Are we seeing more developers in the market? Not really. I think it remains a very tough space to see new entrants come into. So I think you've got certain markets where they're well capitalized developers and they continue to develop land for us. But we're not seeing a wholesale return of developers that went away in the prior downturn and the real constraint there, banks just aren't willing to lend. And so without capital and access to capital is pretty tough for that group to come back into the space.
Operator
Your next question comes from Michael Rehaut of JPMorgan. Your line is open.
Michael Jason Rehaut -- JPMorgan Chase & Co. -- Analyst
Thanks. Good morning, everyone. Thanks for taking my question. Firstly, I just wanted to make sure I'm understanding the puts and takes to the gross margin guidance in the back half. Bob, you referred to the benefits, some of the benefits from lower lumber impacting your overall construction cost inflation outlook positively. I guess you're still looking at a down year-over-year dynamic for the second half, but I just wanted to try and get a sense if that was more driven by the higher incentives or land cost inflation combined with other cost inflation because I guess the incentives aren't peeling off maybe as quickly as some had hoped for as this better environment so far this year has played out relative to the back half.
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Yes. Mike, I think you got it right. It's all those things candidly. We, obviously, enjoy like I said earlier among if not the highest margins in the space. We're proud of it. We're protective of it, but house costs are going up. The tariffs while not significant are impactful. Our land costs are up. We are cycling through land very quickly, about three years on average. The optionality we have built into our book does introduce some cost to that and as Ryan talked about pricing, while we take opportunities where we have them, there are discounts in the market and we are playing because we want to turn our assets, we are going to continue that rotation of the asset base. So like I said, it's a pretty healthy world we are living in. We've got some cost pressure and we think we are going hold serve, we think that's pretty good.
Michael Jason Rehaut -- JPMorgan Chase & Co. -- Analyst
I appreciate that. I guess, secondly, you referred to earlier in the call in terms of your order growth cadence throughout 2Q that April was slow year-over-year and, obviously, then things kicked in more strongly in May and June. I was just hoping to get a little bit more granularity in terms of the degree of magnitude there. Was April actually down year-over-year, was May and June up over 10% through low double-digits? And, obviously, rates came down, but most builders kind of really didn't point to rate being a driver per se in May in particular given the fact that mortgage rates really didn't even decline in May materially relative to the 10-year.
So I was wondering what the drivers were, either certain geographic regions, certain markets or certain product segments. So again kind of a two-parter, one, little more granular on the degree of magnitude of the improvement, and then what the drivers were there? Thanks.
Ryan R. Marshall -- President and Chief Executive Officer
Mike, so the comment was that on a year-over-year basis, April was a bit slower and as I touched on in one of my earlier answers, April was really the last kind of strong month in 2018. So I think the year-over-year comp was probably a little bit more difficult. In terms of the other things that I'd probably offer, the Easter holiday was with where it fell, had a little bit of an impact in terms of kind of April overall numbers, but I think that all kind of comes out of the wash as you move through the quarter.
Seasonality, I would suggest is fairly normal. Little bit better than last year. So we like the way the business is performing. We like what we are seeing. We saw coming out of April, which was a fine month, it just was against a comp from last year that was little tougher. We had a nice May. We had a nice June and the strength has continued into July.
Operator
Your next question comes from Jack Micenko of SIG. Your line is open.
John Gregory Micenko -- Susquehanna -- Analyst
Good morning. Bigger picture question. As you move thinking through the mix and you move from say 27 to 30 onto that 35 first time. Conventional wisdom is that the lower price point, the first-time homes are inherently lower margin, I mean, your first-time is a bit different. But as we think about past 3Q, 4Q into next year and beyond, can you sustain margins all else equal on product set. I guess the better way to ask it is, is your first-time margin comparable to move-up, comparable to active adult and where does that 35% share take from any other categories in that margin discussion?
Ryan R. Marshall -- President and Chief Executive Officer
Jack, it's Ryan. Good morning. I appreciate the question. I think what you've heard from us in the past is, we don't underwrite the gross margin. We are underwriting the return and we are positioning our overall book of business in a way that we think we derive the optimal net result by playing in certain geographies and playing against certain consumer groups that gives us the best opportunity to manage risk and have success.
I think conventional wisdom to your point would tell you that the first-time space typically comes with a little bit lower margin, the volumes and the inventory turns tend to run a little bit higher, which gives you a comparable return as the other segments have a little bit higher gross margins. So we've kind of provided the guide for the full year of this year and you've heard Bob talk about all the puts and takes around what we are expecting in terms of cost increases and where we've got cost pressures, where we've got some tailwinds and what the resulting margin is and you can see that we are still maintaining the best margins in the space.
We are very pleased with where we've been able to keep our margins and that is reflective of more business coming through the first-time space. As we get closer to Q4 of this year and get into next year, we'll update our guide for 2020 at the appropriate time.
John Gregory Micenko -- Susquehanna -- Analyst
Okay. And then the mortgage capture rate, you called it out, it jumped pretty significantly year-over-year. Is that market conditions and execution in gain on sale getting better or was that partially a component of maybe trying to drive some of the slower demand activity in the back half over the finish line in more recent quarters?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
No, actually it's a concerted effort on our part. Our operators have done a great job as has our mortgage company of identifying the divisions where we didn't achieve real success with our capture rate and trying to figure out what caused it. So we're trying to make sure our incentive structures are right, so that we drive folks to the mortgage company because what we know is, they serve as a captive model. They do a great job serving only us as a builder and their customer satisfaction scores and net promoter scores are off the charts and so we think it's actually a better experience for our consumers at the same time.
What you saw last year was, it was a very, very competitive market. The new money origination had become something that the banks were paying a lot of attention to. As rates go down and refi business comes up, it softens that a little bit. I wouldn't say it was a lot. So this is really about us focusing on how are we providing that opportunity to the consumer showing them the benefits of working with our mortgage company driving higher capture rate. So it was mostly internal effort.
Operator
Your next question comes from Jay McCanless of Wedbush. Your line is open.
Jay McCanless -- Wedbush -- Analyst
Hey, good morning. Thanks for fitting me in. The first question I had, the order decline that you saw in the Midwest, was that related to any weather issues or delays in getting communities open because of the weather?
Ryan R. Marshall -- President and Chief Executive Officer
Not really, Jay, the weather to your point was tough and it certainly has an impact, but we wouldn't want to hang the specific results in the Midwest on weather. I think we mentioned in our prepared , we just saw the higher price points of our move-up communities, which we have quite a few of them. In the Midwest, we're a little bit softer.
Jay McCanless -- Wedbush -- Analyst
Okay. And then on the active adult in terms of pricing, do you guys feel like you need to adjust some pricing there or is this just kind of a temporary blip in demand?
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Yes, I don't think we need to adjust. You heard Ryan talk about that that is generally a cautious buyer group noise in the marketplace, kind of puts them back a little bit. It's not about interest rates for them. The other thing that I'd highlight is it's also a consumer that buys what they want. They've got the healthiest balance sheet of any of our consumer groups and they're willing to pay for the things that are important to them. So we haven't seen a real need to try and address the pricing there. Traffic is up. I think at the end of the day it just needs -- they need to get their head in the right space and they'll be back in the market.
Jay McCanless -- Wedbush -- Analyst
Got it. Thanks for taking my questions.
Operator
We have run out of time for questions and answers today. I'll now return the call to Mr. Zeumer.
James P. Zeumer -- Vice President, Investor Relations and Corporate Communications
Okay. Thank you. Appreciate your time this morning. I'll certainly be available the remainder of the day if you have any follow-up questions and we look forward to speaking with you on the next call.
Operator
[Operator Closing Remarks]
Duration: 58 minutes
Call participants:
James P. Zeumer -- Vice President, Investor Relations and Corporate Communications
Ryan R. Marshall -- President and Chief Executive Officer
Robert T. O'Shaughnessy -- Executive Vice President & Chief Financial Officer
Michael Glaser Dahl -- RBC Capital Markets -- Analyst
Stephen Kim -- Evercore ISI -- Analyst
John Lovallo -- BofA Merrill Lynch -- Analyst
Alan S. Ratner -- Zelman & Associates -- Analyst
Matthew Bouley -- Barclays -- Analyst
Truman Andrew Patterson -- Wells Fargo -- Analyst
Carl Edwin Reichardt -- BTIG -- Analyst
Michael Jason Rehaut -- JPMorgan Chase & Co. -- Analyst
John Gregory Micenko -- Susquehanna -- Analyst
Jay McCanless -- Wedbush -- Analyst
