- Polaris (NYSE:PII) unveils a new corporate brand platform called Think Outside that it says represents its remarkable evolution to a global market leader with more than 30 brands and multiple services responsible for the company's growth into a major influencer on powersports and beyond.
- Think Outside is said to articulate Polaris' corporate brand in a way that supports its vision, defines its pioneering spirit, sets it in the marketplace and expresses the value offered through its expansive products and services.
- The new branding will appear across the company’s advertising, website and social channels. As a part of the efforts, Polaris is also changing the full name of its legal entity from Polaris Industries, Inc. to Polaris Inc.
- Source: Press Release