- McDonald's has chosen Wieden & Kennedy as its lead U.S. creative agency, Ad Age reports, dealing a setback to incumbent Omnicom Group (NYSE:OMC).
- Omnicom has slipped from positive into negative ground on the news, -0.7%.
- It's an unusual move for a major advertiser toward an independent rather than the bigger holding companies it's used for decades.
- W&K was one of three agencies under consideration, along with two Omnicom shops: TBWA/Chiat/Day and Adam & Eve/DDB, according to the report.
Omnicom dips as McDonald's picks new agency
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| Symbol | Last Price | % Chg |
|---|---|---|
| OMC | - | - |
| Omnicom Group Inc. | ||