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Comscore signs new deal with Sarkes Tarzian

Oct. 01, 2019 12:08 PM ETcomScore, Inc. (SCOR) StockSCORBy: Jason Aycock, SA News Editor
  • Comscore (SCOR -2.1%) has a long-term deal to provide Sarkes Tarzian with measurement data.
  • The agreement covers ratings for TV stations in Chattanooga, Tenn., and Reno, Nev.
  • It also covers use of Comscore's advanced automotive audience data as currency.

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