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FIT taking on Apple in health

Oct. 17, 2019 11:24 AM ETFitbit, Inc. (FIT) StockFITBy: Brandy Betz, SA News Editor7 Comments
  • Fitbit (FIT +0.5%) is partnering with Bristol-Myers Squibb-Pfizer Alliance to develop a way to detect an irregular heart rhythm over time.
  • FIT's devices will carry the ability to detect atrial fibrillation after receiving FDA approval.
  • Rival Apple's Watch already has this feature.

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