- Coca-Cola (KO -1%) is launching a new flavored seltzer brand to compete with LaCroix (NASDAQ:FIZZ), PepsiCo's (PEP -0.5%) Bubly brand and Nestle's (OTCPK:NSRGY) various seltzer products.
- The company's AHA brand will have caffeinated options in an attempt by KO to gain attention in a category it commands only about 2.65% market share in the U.S.