- To overcome the gap in the market for a women's basketball shoe, DICK'S Sporting Goods (NYSE:DKS) and Under Armour (NYSE:UAA) have launched UA HOVR Breakthru, designed and created by a cross-section of women in the industry including other athletes and professional basketball players, notably Under Armour athletes Bella Alarie, Kaila Charles and Tyasha Harris.
- The shoe is designed to be lighter, softer and more flexible with the same energy return of UA HOVR cushioning all built from the ground up on a woman's foot form for a more streamlined, anatomical fit.