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Bed Bath & Beyond expands Google Cloud partnership

  • Looking for a tech advantage in retail, Bed Bath & Beyond (NASDAQ:BBBY) says it has expanded its relationship with Google Cloud through a multi-year collaboration that will accelerate its omni-always transformation.
  • The company has committed to a five-year agreement with Google Cloud to deploy a range of platform solutions to further personalize the shopping experience for customers, enhance fulfilment capacity, and optimize merchandise planning and demand forecasting.
  • "From day one, Google Cloud has leaned in, showing true partnership and a desire to help us grow, be more efficient and effective as a business," says Bed Bath & Beyond CEO Mark Tritton.
  • Source: Press Release
  • Shares of BBBY are up about 5% since the company made restructuring moves in August.

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