- NBCUniversal (NASDAQ:CMCSA) and Twitter (NYSE:TWTR) have set a multi-year global content partnership that will bring key live TV events to the social media network.
- That will expand each of their social inventory for marketers, worldwide.
- The deal will bring exclusive looks into events including the Golden Globe Awards and other red carpet scenes, as well as sports highlights and the Macy's Thanksgiving Day Parade.
- It also includes broader sales support for NBCU's ad partners.
- The pact marks a global expansion of a smaller cooperation; the companies have seen significant growth and engagement after partnering in 2013, with total campaign growth exceeding 10 times its planned trajectory.
- Twitter is up 0.6% premarket; Comcast is down 0.4%.