- Alongside its first-quarter earnings, Zynga (ZNGA) has agreed to buy mobile advertising firm Chartboost for $250M in cash.
- Chartboost boasts a global audience of more than 700M monthly users and more than 90B monthly ad auctions.
- It includes a demand side platform as well as a supply side platform, and mediation capability delivered via SDK.
- “By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem," says Zynga CEO Frank Gibeau.
- Shares are up 0.7% after hours.