- JD Sports Fashion (OTCPK:JDSPY) has joined forces with mobile commerce platform OOOOO Entertainment Commerce to launch live video commerce in the UK.
- The fashion retailer will partner with OOOOO to develop video commerce content on their rapidly growing platform.
- Since launching in July, JD’s live shows have demonstrated appeal to OOOOO customers. OOOOO and JD have agreed to extend the partnership across other JD verticals, including footwear, outdoor and fashion.
- Continued success in the partnership will pave the way for expansion into other markets in which JD operates, across Europe and North America.