Ad giant WPP and Snap (NYSE:SNAP) are coming together on a global augmented reality partnership to help brands develop and deliver their immersive experiences to consumers.
The team-up - known as The AR Lab - will combine Snap's AR technology with WPP's integrated capabilities across creative, media, commerce and technology, the companies say.
WPP was an early adopter of AR and will be able to tap Snap's AR Lab Strategy Guide of best practices for creative development in the medium.
A study commissioned by Snap says advertisers are finding AR a significant driver of business, and 94% of people are expecting to use AR for shopping purposes in 2022 the same as, or more than, in 2021.