PepsiCo (NASDAQ:PEP) will now be Bally's Corporation (NYSE:BALY) official beverage provider at at Bally's casinos and resorts nationwide. The deal will give PepsiCo exclusive pouring rights across the company's properties.
"With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience, said Paul Juliano, Bally's Corporate Vice President of Operations.
The two companies noted that they would continue to look for ways to collaborate on new features.
SA contributor Howard Jay Klein says Bally's runs a buy low, sell high corporate strategy. Find out why here.