General Motors (GM+3.2%) announces that it took a 25% stake in electric outboard motor player Pure Watercraft in an effort to extend the company's zero-emissions goal beyond just automotive applications.
The auto giant says the collaboration will leverage Pure Watercraft’s innovative marine propulsion technology and experience in the commercial marine industry with GM's engineering, supply chain and manufacturing capabilities. Looking ahead, the two companies will develop and commercialize battery electric watercraft by integrating GM technology into a variety of applications. Specific product offerings will be disclosed at a later date. The size of GM's investment was not revealed.
"Building upon GM's existing efforts to strategically deploy our technology across rail, truck and aerospace industries, the combined expertise of these two enterprises should result in future zero-emissions marine product offerings, providing consumers with more choice than before," notes a top GM exec on the electric boating play.