Is Google (NASDAQ:GOOG) looking to really get into the smartwatch game?
That's what the company apparently has in mind for 2022, according to a report from Business Insider, which said the so-called 'Pixel Watch' is on track to launch sometime next year. Google (GOOG) is reportedly building the watch under the code name Rohan.
The Rohan is said to include Google's (GOOG) latest smartwatch software, and will come with a heart-rate monitor and other health-related features.
Google (GOOG) is no stranger to the smartwatch market, as it has built Android-based software for other watchmakers, and it also owns fitness watch company Fitbit, which it acquired for $2.1 billion earlier this year.
The Rohan is reportedly intended to challenge the status of the Apple Watch, which Apple (NASDAQ:AAPL) has promoted heavily as a health-monitoring device as much as a timepiece. Apple (AAPL) doesn't disclose specific Apple Watch sales, but includes the smartwatch within its wearables, home and accessories products.