Amazon opens first physical fashion retail store

By:

Published: May 25, 2022, 10:52 UTC

(Reuters) - Amazon.com Inc said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.

(Reuters) – Amazon.com Inc said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.

The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.

Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room’s availability.

(Reporting by Akash Sriram in Bengaluru; Editing by Vinay Dwivedi)

About the Author

Reuterscontributor

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV. Learn more about Thomson Reuters products: