The Ford Motor Company (NYSE:F) deliveries are being delayed due to the shortage of its blue logo stamps and model nameplates. The company is reportedly withholding the shipment of certain fully built vehicles because of the lack of available logos and nameplates to be pasted on the exterior of the autos, a WSJ report stated.
Notably, Ford’s beloved F-Series pickup truck is the worst hit by these shortages. According to sources, the company tried printing the logos and nameplates with 3-D technology, but the quality did not match Ford’s iconic blue logos. To avoid delays, Ford is shipping vehicles with and without logos to dealers and having the blue logos retrofitted on availability.
Interestingly, last week, the auto giant also gave a preview of its third-quarter results. The company said it has withheld around 40,000 to 45,000 autos due to a shortage of components. Moreover, Ford has also projected $1 billion in additional supplier costs in Q3 owing to inflation.
Is Ford Good to Invest In?
Now may not be a good time to invest in Ford stock. Nonetheless, investors might want to await the third quarter results to get more clarity on the auto maker’s health.
Furthermore, Wall Street analysts are highly cautious about the stock’s trajectory. On TipRanks, F stock has a Hold consensus rating. This is based on four Buys, nine Holds, and one Sell. The average Ford price forecast of $15.96 implies 29.7% upside potential to current levels. Meanwhile, the stock has lost 42.2% so far this year.
